The goal was to produce a concise, one-minute commercial that authentically represents TrendSetter Eyewear’s business and service offerings. They are a full optometry clinic with a spa like atmosphere. The boutique, like the Summerlin area it calls home, has a distinct tone and theme. Without walking through the door, we wanted give you a sense of what’s inside, at the same time showing you the experience. The film needed to convey both the quality of their designer frames and the calm, inviting atmosphere of the boutique, appealing to discerning clients seeking more than just eyewear—a relaxing, luxurious experience along the way.
To reflect the boutique’s sophisticated image, the commercial employs understated visuals with clean, deliberate camera movements and carefully controlled lighting to not distort the lighting that the shop is thoughtfully designed to have. The focus remains on showcasing the optometry services, craftsmanship of the eyewear and the attentive service clients receive, avoiding flashy or distracting effects. Clean cuts and minimal post-production treatments keeps the audience’s focus on the boutique rather than the video.
The shoot was carefully planned to balance a variety of shots—from minimal wide interior views that establish the space to focused close-ups highlighting the boutique’s products and capabilities. The main footage serves as a “personal tour” guided by the staff, giving viewers an authentic sense of the environment and services. Each frame was meticulously composed and synchronized to showcase the boutique’s elegant design elements, reflecting the brand’s values.
Sound was equally important to the project. The entire video features Dr. Payne’s narration as he leads the tour of the boutique. Preparing a detailed script in advance was essential for a smooth shoot. In post-production, Chip’s audio editing brought the narration to life, effectively blending the list of services and capabilities with the owners’ personalities to create a compelling and engaging final product.
The completed commercial can now be; featured across TrendSetter Eyewear’s digital channels, broken up into smaller bits with the additional footage not shown, and further used in additional videos going to detail about equipment and services shot in additional b-roll footage to elevating their brand presence and serving as a versatile marketing tool for social media and advertising, at an amazing value point. This project exemplifies how custom-tailored, high-quality commercial video production can effectively capture and communicate a business’s unique identity within the competitive Las Vegas market—all at a cost accessible to businesses of various sizes.
If you’re a Las Vegas business looking to showcase your unique story and connect with your audience through high-quality, custom video content, let’s talk. Whether it’s a boutique commercial, service overview, or branded marketing video, I specialize in creating visuals that capture your brand’s personality and drive results.
Contact me today to discuss how we can bring your vision to life and set your business apart in the competitive Las Vegas market.
